So now here I am telling you the mostly occurred problems that can be the causes of low adsense earnings.The Four Causes which can be reasons of low earning:-
Low Visitor/ Traffic:
You should get more traffic on your site or blog. Then there will be
chances of clicking your ads. Otherwise low traffic can be a mean of not
seeing your ads by visitors.
Low Rated Ads
Low Rated Ads mean low paying ads. There are many low paying ads in the adsense database. So choose the high rated topic which also can show high rated ads or high paying ads. As you know adsense shows the ads relating with the content shown in the page. If you write the posts about health, then it can be the high rated content and there can be shown high paying ads. This is one example of high rated posts. There are many high rated keywords like health, technology, environment etc.
Not recommended Ads unit
If you are using not recommended ad unit, then there can be less click on your ads. Adsense team has recommended some ads unit by observing the behavior of visitors long time
The recommended ads size are:-
300 x 250:- Medium rectangular but seems as square.
336 x 280:- Large Rectangular size
160 x 600:- Wide Skyscraper Size
728 x 90:- Leaderboard size
Not targeted ad units
If your ad units are not targeted in some specific content, then it also can be a reason of your low earnings. If your ad units are targeted then more recommended ads are shown in your blogs and you can earn more money because you target your ad units, these are shown into the adwords platform and advertiser choose your site to show there ads with high money.
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